I'm Alex Huang, founder of a hobby game store in Singapore called HammerHouse. Established in 2020, HammerHouse Singapore offers a wide range of tabletop miniature games, hobby art supplies, and a welcoming space for gamers in Singapore. Our mission is to INtroduce & INspire: to promote the miniature art & gaming hobby awareness & community in Singapore.

We started when COVID struck in 2020. We almost didn't make it as we began as a traditional brick-and-mortar store. Given the tough times, we had to drastically change our business model and pivoted just in time with our own webstore, where things thankfully took off and we never looked back. Our motivation was to keep the miniature art and gaming hobby alive amidst the current trend of digital gaming. I wanted more people to experience the hobby as it promotes social interaction — and I hope that one day my kids will take it up too.

It was purely coincidental — I started in January 2020, just before the COVID impact hit in March. Activity-wise, we focused on keeping everyone engaged with what's new and providing help with the hobby art aspect, as they worked on their miniature projects during their time at home.

We have grown quite a bit since our founding days, expanding from a relatively small unit to a split-level store with dedicated floors for retail and gaming. We focus heavily on the ever-popular Warhammer hobby and offer a wide range of specialized art supplies that complement the miniature hobby. Our webstore mirrors our physical store's offerings, with more than 10,000 hobby products available for the Singapore community.

We are primarily a direct-to-consumer retailer and an established e-commerce platform for all things related to the miniature hobby. Interest in miniature games and art surged during COVID, as people stuck at home had time to express their artistic talents or complete their miniature army projects. Currently, I feel that the hobby is still on the rise — it is very niche and continues to grow daily, especially with Henry Cavill, aka Superman/The Witcher, now producing a Warhammer series on Amazon.

There's no better place to begin your miniature gaming journey than at HammerHouse. We offer free scheduled demo games and introductory painting sessions at our store, guiding you until you grasp the hobby's intricacies and connect with the community. While we can't control inflation, HammerHouse provides options to split your purchases into manageable monthly payments with 0% interest through our valued partner Atome.

HammerHouse is brimming with community events all the time. We offer weekly game days, monthly meet-and-play events, and major events like ARTFEST — spotlighting an art showcase and competition to celebrate the miniature art scene in Singapore. We continuously update our product lineup with new arrivals almost weekly, so be sure to follow our socials or webstore to stay informed.

There is always something going on at HammerHouse. Do follow our socials @hammerhousesg and check out our full range of products on our webstore at hammerhouse.com.sg. Most importantly, drop by our two-level retail and gaming concept store at 24B Temple Street — a very short walk from Chinatown MRT exit A.